Resources
Notes from the post office.
Essays, teardowns, and playbooks on email marketing for ecommerce brands and coaches.
Playbooks
5 welcome email formulas that actually convert
The first email a new subscriber gets sets the tone for everything after. Here are five welcome email structures that turn strangers into regulars.
PO Box 89·Sep 2, 2026
Teardowns
The anatomy of a promo email that doesn't feel cheap
Discount emails get a bad rap. But a well-built promo email can feel like a gift, not a gimmick. Here's what the best ones do.
Aug 25, 2026
Essays
Your subject line is a headline. Treat it like one.
The subject line is the only sentence your subscriber is guaranteed to read. Stop treating it like an afterthought.
Aug 15, 2026